Racism is a crime! this is a photo of the criminal.. the advert shows a woman from white ethnic background, and how she has turned unattractive, ugly because of her actions..
The use of a white woman tells me that this is aimed predominantley at a white female audience.. Females are weaker than males and easily scared.. When it comes to looks, women are easily fooled.. So the producer of this advert has specifically chosen to hit the weak point, appearance!.. This way the massage will be harshly put across..
This image has been manipulated.. It also opposes the stereotype that women are suppose to be attractive but in cases such as this they are not..
The image is a medium close up shot as it shows her facial features in detail along with part of her body..
The image seems to be in the background, the text is in the foreground.. It is a large image that fills the page, the size of the image is important as it needs to be clear to the audience..
In the bottom right hand corner you see a logo/ phrase.. it reads "the more you apply it, the uglier you get".. The realism of the image idicates truth to the audience.. by looking at this image they should believe that racism will affect the offender and not just the victim..
In the bottom left hand corner which is intiatially the last place the audience will look (as they read from right to left, and it being the bottom of the page), there is a website.. This could be the website to either get help with racism or for those who are being racially abused..
The word "racism" is presented along the right hand side of the advert clearly next to the woman..
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